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W2 Capitalist | EARN. INVEST. REPEAT.

Jun 18, 2019

Sterling White is an Indianapolis native, and has had an entrepreneurial mindset from a very young age. He has taken his natural energy and skill which began simply by selling homemade packets of drink flavoring to classmates at nine years of age, to co­founding an ever­expanding real estate company. Much of the insight and trade knowledge he now possess, Sterling owes to his mentor Will Bates. The two formed a mastermind alliance and Bates imparted lessons from his years of experience managing well over five­hundred units in historic apartment complexes. At Holdfolio, Sterling focuses his time on building strong investor relations with clients, property acquisitions, and creating strategic and directed marketing campaigns to grow their brand. Sterling is hands on about creating value for his investors, and he truly believes in the role that he and his company play in establishing a path to financial freedom for those under his watch. In his spare time Sterling enjoys learning anyway he can. One of his biggest professional influences is Tony Robbins, and his book “Awaken the Giant Within” is a cornerstone of his personal philosophy. In the spirit of giving back and community, Sterling is also participating in the Guinness World Record for Fastest Fireman Carry, where the proceeds are being donated to the Little Red Door Cancer Agency. Sterling also serves as a Big Brother in Indianapolis and recently released the book From Zero to 400 Units.

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Key Discussion Points:

  • Progress > Perfection
  • Irrational Optimism
  • Driving for Dollars on Apartment Complexes
  • You're Either Doing The Selling or Being Sold
  • Sniper Approach with Creativity
  • Grab Soft Commitments
  • Keeping the Course for SFR Holds
  • From Regional Banks to Freddie/Fannie
  • Why Not Make Something of Yourself?

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